Brandbusters · Advisory by Andrzej Dalkowski
I partner with owners, CEOs, leadership teams and Private Equity funds to accelerate growth and build enterprise value. I go beyond recommendations, working alongside teams to turn strategy into execution and measurable results.
20+
years of experience
10+
European markets
60+
people in my teams
14M+
loyalty programme members
EUR 60M+
budget under management
One model I apply to every organisation: direction and offer, demand, conversion, retention, data and AI. Each layer has its own question — the diagnostic shows where the company is losing the most value.
Where do customers come from and what do they cost?
We connect brand, campaigns, sales and conversion.
How many of them buy, and at what margin?
We identify where the company loses results and which decisions can improve them.
How many come back, and how much do they buy over time?
We build retention, purchase frequency and customer value over time.
Where and how do we want to grow?
We organise channels, offer and customer experience, including when entering new markets.
Who decides, and on what data?
We choose use cases that reduce workload or cycle time, improve decisions or lower operating costs.
WAYS TO WORK TOGETHER
The model depends on the challenge, the company’s stage and the level of responsibility I should take — from an independent diagnostic and ongoing leadership support to stepping into the organisation and leading the change.
Other ways to work together
When growth slows, another campaign is rarely the answer.
Symptom
Sales are falling.
Reflex
We change agency.
Common cause
The offer and the price no longer fit the customer. A new agency won't fix that.
Symptom
Acquiring each new customer costs more.
Reflex
We increase the budget.
Common cause
A leaking conversion funnel. More traffic means bigger losses.
Symptom
No clear idea for growth.
Reflex
We rebrand.
Common cause
Nobody has worked out where the company actually makes money. A new logo won't show that.
Do any of these situations sound familiar?
If at least two of these situations apply to your company, the problem probably does not lie in a single area. It usually lies in the way the offer, marketing, sales, customer experience and data work together.
SELECTED TRANSFORMATIONS
Situations in which the right diagnosis, a bold decision and consistent execution translated into a real business result.
RETAIL · OMNICHANNEL · 4 MARKETS
01Result
+45% year-on-year online sales growth
CRM · LOYALTY · 5 MARKETS
02Result
14M+ members
–20% customer acquisition cost
+20% active customers
DIGITAL GROWTH · NEW SERVICE · 6 MARKETS
03Result
From 0.5 to 3M users in four months
AI TRANSFORMATION
I help choose the processes in which AI genuinely reduces cost, saves time, improves decision quality or increases sales — and then move from pilot to safe implementation.
See my approach to AI →INSIGHTS
Three concise briefs on growth barriers, practical actions and applied AI. No academic theory and no advice that sounds good but fails to lead to a decision.
The most common decisions and habits that make mature companies lose momentum.
02Changes you can launch quickly, grounded in business logic rather than cosmetics.
03Processes in which AI can translate into time, cost, quality or revenue.
ON THE SAME SIDE OF THE TABLE
For more than 20 years I was responsible for brand growth, sales and transformation in companies operating across many markets. I know the pressure of delivering results, the constraints of an organisation, and the difference between a recommendation that looks good in a presentation and a decision that works in the P&L.
I don't arrive with a ready-made model. First I establish where the business is losing value. Then I work with the board and the team on a solution that can be implemented, measured and scaled.
“Andrzej is one of the most visionary and driven leaders I've worked with. He combines strategic thinking with an exceptional ability to execute.”
“Andrzej is a master in his field. Anyone who is allowed to work with Andrzej can count themselves lucky.”
“Andrzej led transformative initiatives that greatly enhanced customer engagement and brand visibility, including loyalty programs and high-impact campaigns that delivered measurable results.”
FACING AN IMPORTANT DECISION?
You don't need a ready brief. Describe the situation and I'll tell you plainly whether, and how, I can help.
Describe your challenge →