For more than 20 years I was responsible for growth, marketing, e-commerce, CRM, customer experience, digital and commercial transformation across many markets. I led teams, managed large budgets and worked in situations where a decision affected the company's results, its customers and its people.
In mentoring, it isn't only the success stories that are useful. Equally important are the wrong assumptions, decisions made too late, conflicts, reorganisations and moments when the direction had to change. These experiences are most often the source of questions you won't find in a textbook.
I don't have a formula for every situation. I have experience, the ability to recognise patterns quickly and a willingness to say plainly what perhaps nobody in your organisation is telling you.