Brandbusters

EXECUTIVE SPARRING & MENTORING 1:1

I won't tell you what you want to hear.
I'll help you decide what to do.

Confidential 1:1 work for leaders, owners, founders and people stepping into greater responsibility. I combine the right questions with direct feedback, an operator's experience and a clear link from the conversation to a concrete next step.

I don't sell universal formulas. I help you see the situation from a different angle, challenge your own assumptions, name the real problem and make a decision that remains yours to own.

  • CONFIDENTIAL
  • A CLEAR GOAL
  • ONLINE OR IN PERSON

I ask. I challenge. I share experience. The decision stays with you.

  1. 01CONTEXT
  2. 02PERSPECTIVE
  3. 03DECISION
  4. 04ACTION

[01 / PERSPECTIVE]

The greater your responsibility, the fewer people tell you the whole truth.

Your team expects direction. The board expects results. The owner expects accountability. Colleagues have their own interests, and the people closest to you don't always know the context. You can be surrounded by people and still have no one with whom to safely test an important decision.

Mentoring creates a space where you don't have to defend your position straight away. You can take the situation apart, challenge assumptions, see the alternatives and honestly weigh the consequences.

You don't need another opinion. You need a conversation in which your assumptions can be challenged before the market, the board or your team does it for you.
  • 01a perspective outside internal politics
  • 02experience instead of universal formulas
  • 03a concrete decision instead of a good conversation that goes nowhere

[02 / SITUATIONS]

The most value comes when you bring a real situation — not a general wish to develop.

  1. 01

    A new role

    You are taking on a director or C-level position, or your first role with full responsibility for results, a team and a budget.

  2. 02

    A difficult decision

    You have several possible directions, incomplete data and the knowledge that every option comes at a cost.

  3. 03

    The board, the owner and stakeholders

    You need to build influence, present a recommendation, manage conflicting interests or secure a mandate to act.

  4. 04

    The team and accountability

    You need to change the structure, the division of roles, the way you delegate, the standard of delivery or the way you lead people.

  5. 05

    Growth and transformation

    You are responsible for growth strategy, marketing, sales, e-commerce, CRM, customer experience, digital or AI transformation.

  6. 06

    A pivotal career moment

    You are considering a change of company, function or market, a return after a break, your own business or another redefinition of your professional role.

  7. 07

    A founder changing how they operate

    The company is growing faster than its management model, and the owner has to move from personally controlling everything to building an organisation.

You don't need a ready-made diagnosis. You do need to be ready to describe the situation honestly and take responsibility for what you do after the conversation.

[03 / HOW I WORK]

I don't pretend the answer is always already within you.

I ask questions because I want to understand how you see the situation. But I don't stop at questions. If I recognise a familiar pattern, I point it out. If I see a risk, I name it. If I don't know, or the data is missing, I say so plainly.

I share my experience, but I don't treat my own story as a universal manual. What worked in one company, role or culture may not work in yours. Together we separate the principle from the particular case.

  1. 01

    Reality before narrative

    We check facts, dependencies and real constraints — not just a convenient interpretation of the situation.

  2. 02

    Direct feedback

    I don't create artificial comfort or theatrical confrontation. I say clearly what my assessment is based on.

  3. 03

    Choices and consequences

    We don't build a list of everything worth doing. We decide what takes priority and what you are consciously giving up.

  4. 04

    Action and review

    Each conversation ends with a concrete step, a hypothesis to test or a decision we come back to at the next meeting.

[04 / THE RIGHT FORMAT]

Sometimes you need a mentor. Sometimes a diagnosis of the company. Sometimes a partner for delivery.

MENTORING

The main focus is you: your role, your way of thinking and a specific decision.

Outcome

  • greater clarity
  • better options
  • a decision
  • a next step
  • developing your own way of operating
Ask about mentoring →

AUDIT

The main focus is a specific situation in the company: a process, data and the causes of a problem.

Outcome

  • an independent diagnosis
  • gaps and risks
  • priorities
  • recommendations
See the audit →

ADVISORY

The main focus is a business result, a strategy, a transformation project or delivery.

Outcome

  • a jointly designed solution
  • business decisions
  • an action plan
  • support with execution
See advisory →

If our first conversation shows that you need a different format, I'll say so directly. I won't sell mentoring for a problem that calls for an audit or project work.

[05 / AREAS]

I add the most where business, people and accountability for results meet.

  • Leadership and a new role

    Mandate, priorities, the first 90 days, building authority, delegation and stepping up to a higher level of responsibility.

  • Business decisions

    Assessing options, risks, consequences, pace and the quality of decisions made with incomplete information.

  • Strategy, marketing and commercial growth

    Positioning, go-to-market, new products, marketing, sales, pricing, CRM, customer experience and growth.

  • Team and stakeholders

    Structure, accountability, difficult conversations, working with the board, the owner, headquarters or an investor.

  • Career and market position

    Career direction, the next role, the story of your experience, market visibility and deliberately building a leader's personal brand.

  • AI and transformation

    Choosing realistic AI use cases, the impact of technology on the leader's role, how the team works and accountability for implementation.

[06 / PROCESS]

Mentoring shouldn't be a series of interesting conversations with no point of reference.

  1. 01 / FIT

    We briefly discuss the situation and expectations, and check whether my experience matches your problem.

  2. 02 / CONTRACT

    We agree on:

    • the goal of the process
    • the expected outcome
    • frequency
    • boundaries of contact
    • confidentiality rules
    • how progress will be reviewed
    • the relationship with the sponsor, if the company is paying
  3. 03 / WORK

    Every meeting starts from a real situation or decision. We separate facts from interpretation, test assumptions, build options and agree the next step.

  4. 04 / REVIEW

    We come back to the action, its outcome and any new information. The aim is to develop your own ability to make increasingly good decisions independently.

I don't build dependence on a mentor. A good process should make you more independent.

[07 / FORMATS]

One decision, an intensive sprint or ongoing sparring.

01

DECISION SESSION

One meeting · typically 90 minutes

For someone who needs to test a specific decision independently, prepare for a difficult conversation or sort out several options.

May include:

  • a short brief before the meeting
  • one intensive session
  • a decision or a set of next steps
  • a short summary of what was agreed
02

MENTORING SPRINT

Typically 4 meetings · 6–8 weeks

For someone starting a new role, preparing for a change or working on a specific area of responsibility.

May include:

  • a defined goal
  • regular sessions
  • work between meetings
  • direct feedback
  • reviewing the actions taken
03

ONGOING EXECUTIVE SPARRING

Typically 3–6 months · limited availability

For leaders, owners and founders who need a regular, confidential perspective during an important business period.

May include:

  • two meetings a month
  • preparing specific decisions
  • reviewing execution
  • an agreed scope of contact between sessions
  • periodic review of the process's continued value

I agree scope and fees once I understand the situation. I don't promise unlimited availability or 24/7 contact.

[08 / 10 HOURS PRO BONO]

10 h

every month

POOL OPEN

Every month I give ten hours of this work pro bono.

Not everyone who could genuinely benefit from a focused conversation has the budget for professional support today. That's why every month I set aside a total of 10 hours for free 1:1 mentoring.

This is not a free sample of a paid offer, nor a competition for the most dramatic story. I look for situations where my experience genuinely fits the problem and the person applying is ready to make good use of the conversation.

The same level of preparation. The same confidentiality. The same directness. A different payment model.

Who the pro bono pool is for

  • people applying privately, without a company sponsor
  • people stepping into new responsibility
  • people facing a significant career change
  • early-stage founders
  • leaders of social organisations
  • people for whom paid support is genuinely out of reach right now
  • situations that match my experience

What decides the selection

  • how well the problem matches my expertise
  • a concrete goal for the conversation
  • the potential value of the support
  • readiness to prepare and act
  • current availability in the monthly pool

I'm not looking for the most moving story or the best-known name. I'm looking for a place where one good conversation will be put to good use.

Rules

  • 10 hours is the total monthly pool, not 10 hours for one person
  • most often this will be a single 60–90 minute session
  • in exceptional cases a short series of meetings is possible
  • submitting an application does not guarantee acceptance
  • I read applications personally
  • pro bono does not require a testimonial, a referral or telling your story publicly
  • applications sponsored by an employer go to the paid track
  • confidentiality applies exactly as it does in paid work
Andrzej Dalkowski, advisor on business growth, marketing and AI

[09 / ANDRZEJ DALKOWSKI]

I don't teach leadership theory. I share what responsibility for real results has taught me.

For more than 20 years I was responsible for growth, marketing, e-commerce, CRM, customer experience, digital and commercial transformation across many markets. I led teams, managed large budgets and worked in situations where a decision affected the company's results, its customers and its people.

In mentoring, it isn't only the success stories that are useful. Equally important are the wrong assumptions, decisions made too late, conflicts, reorganisations and moments when the direction had to change. These experiences are most often the source of questions you won't find in a textbook.

I don't have a formula for every situation. I have experience, the ability to recognise patterns quickly and a willingness to say plainly what perhaps nobody in your organisation is telling you.

Learn about my experience →

[10 / CONFIDENTIALITY]

What we discuss does not become content.

  1. 01meetings are not recorded without the explicit consent of both parties
  2. 02information is not used in case studies or publications without separate consent
  3. 03a testimonial is not part of the contract
  4. 04an NDA can be signed
  5. 05potential conflicts of interest can be checked before we start
  6. 06confidential materials are not shared with third parties
  7. 07I do not put client materials into external AI tools without explicit consent
  8. 08if a company is the sponsor, we agree in advance what information the sponsor may receive
  9. 09the content of individual conversations remains confidential even in a process funded by the employer, except under rules agreed in advance or legal obligations

[11 / THE RIGHT FIT]

This process works when you want to decide better — not hand responsibility to someone else.

A good fit

  • you have a real situation or decision
  • you are ready to share the full context
  • you can take direct feedback
  • you want to test your own assumptions
  • you have influence over what happens
  • you are ready to do the work between meetings
  • you value independence rather than dependence on a mentor

It won't be the right format if

  • you are only looking for motivation and confirmation of your own view
  • you expect me to make the decision for you
  • you need a full consulting project
  • an employer wants to use mentoring as a hidden employee assessment
  • you expect help finding a job
  • you need formal legal, tax or investment advice
  • the problem calls for psychotherapy, medical help or crisis intervention
  • you have neither the time nor the intention to carry out the agreed actions

[12 / FAQ]

Frequently asked questions

One conversation won't make the decision for you. But it can change the quality of what you do next.

Describe the situation you are facing, your role and what should happen after our conversation. I'll tell you directly whether mentoring is the right format and whether my experience can be useful here.

FACING AN IMPORTANT DECISION?

Let's define the problem and agree on the right first move.

You don't need a ready brief. Describe the situation and I'll tell you plainly whether, and how, I can help.

Describe your challenge →